What is Mofusand?
If you’ve ever seen a cat dressed as a shark, shrimp, or even a strawberry while scrolling online, you’ve already come across Mofusand. But where does the name come from? It’s a combination of the Japanese word “mofu mofu” (which means soft and fluffy) and “sando,” short for sandwich. Put them together and you get “soft fluffy sandwich.” Adorable, right?
Back in 2017, Japanese artist Junko Noji - who goes by Juno, started drawing these cats just for fun. You’d spot them in silly hats, eating curry, or causing a little trouble. Soon, people began sharing them as digital stickers on apps like Line and WhatsApp, and before long, Mofusand had taken off.
Meet the Cats
Unlike most mascots, Mofusand isn’t just one single character. It’s a whole crew of cats of various breeds, none with official names or long backstories. They’re simply cute for cuteness’ sake. You’ll see them eating, playing, working, or getting into mischief usually dressed up in wild costumes.
They’ve worn everything from slices of bread to bee outfits, but nothing tops the shark suit. The internet went crazy over Shark Cat, whether it’s acting like tempura or just wandering around in that goofy outfit.
Collaborations and Collection
Mofusand has become incredibly popular in Japan. They’ve collaborated with big names like Sanrio, so you might catch them hanging out with Hello Kitty, Kuromi, or Cinnamoroll. They’ve even suited up in Monster Hunter armor. These cats really get around.
If you are interested in Sanrio and Hello kitty check our TOP TOY collection her
Shop Our Range
We’ve gathered the best Mofusand merch for every kawaii fan:
- Blind Box Plushies: Extra soft, super huggable cats in their cutest costumes.
We are working on(sorry due to popularity - its really hard to get from Japan at the moment):
- Stationery & Tech: Stickers and fun little accessories to brighten your desk.
- Lifestyle Goods: Lunchboxes, dishware, bags bring the “mofu” vibe with you everywhere.
Browse the products above and pick your favorite costumed kitty!
